Released on: November 26, 2007, 10:40 am

Press Release Author: David Snyder

Industry: Marketing

Press Release Summary: The newly launched LAPRP.com will have search engine
optimization services provided by leading Florida SEO and search engine marketing
company, THAT Agency.

Press Release Body: WEST PALM BEACH,Florida, Novemer 26, 2007- The newly launched
LAPRP.com will have search engine optimization services provided by leading Florida
SEO and search engine marketing company, THAT Agency. The owner of LAPRP.com, The
Krongrad Institute, contracted THAT Agency to optimize its site for higher traffic
and increased position in search engine rankings. THAT Agency will provide LAPRP.com
with services such as link building, press release writing and distribution, and
on-site content recommendations.

The newly launched LAPRP.com was made optimal for search engine indexing by THAT
Agency during the development of the new site using table less CSS to reduce the
code to content ratio. The process of link building in order to increase the
relevance and authority of LAPRP.com in relation to its keywords now begins. This
process is done through varying techniques employed by THAT Agency including, but
not limited to, press release distribution and the creation of linking relationships
with webmasters within their client's respective niche.

\"We take steps at THAT Agency not just to optimize a site, but also to educate our
clients of what search engine optimization is and what it entails,\"SEO/SEM Manager
for THAT Agency David Snyder stated, \"This way clients such as The Krongrad
Institute and LAPRP.com are not just employing us for a service, but are in a way
working hand in hand with us to assure we meet their needs.\"

LAPRP.com is a site devoted to the education of patients about prostate cancer, and
the surgical option known as laproscopic radical prostatectomy. Through a well
structured SEO campaign, The Krongrad Institute is hoping to spread the word about
the relatively painless and bloodless surgical alternative they provide.

About THAT Agency:

THAT Agency is a full service web solutions and advertising agency. They offer
services such as design, web development, software development, pay per click
advertising management, and search engine optimization. THAT Agency works with
companies both small and large, boasting Sol Melia Resorts and Masonite Doors
amongst its client list. THAT Agency can be contacted at 561-832-6262, or at their
website www.THATAgency.com.


Web Site: http://www.thatagency.com

Contact Details: David Snyder
561-832-6262
dsnyder@thatagency.com